The Audi brand previously ranked fifth among luxury US automakers, based on LinkedIn’s Content Marketing Score. After engaging uncovered audiences, the brand rocketed to first. above clickthrough rate benchmark 140% above engagement benchmark 125% above earned media benchmark 35% consumer auto brand to use carousel ads 1st The Power of LinkedIn A Premium Opportunity After a successful Audi A8 LinkedIn campaign in the UK, Audi was eager to find similar success through a focused “audience-first” strategy and real-time optimizations. To launch the Audi A8 and A6 models, they enlisted LinkedIn to reach a targeted and highly discerning audience. A Premium Partnership LinkedIn used first-party audience data and advanced click demographics to optimize performance throughout the cam

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