Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Objective • To understand LinkedIn’s ability, as a marketing channel • To drive enrolments for its two of its Masters and executive Programs, which were pitched specifically to niche audiences that have traditionally been hard-to-reach segments for the Business School Headquarters: Milan, Italy | No. of Employees: 201 - 500 | Industry: Higher Education engages hard-to-reach audiences on LinkedIn Solution • SDA Bocconi, its media agency and LinkedIn Marketing Solutions worked closely together to define and refine its targeting strategy. • Committed to ongoing campaign optimization and a test-and-learn mindset. For example, it tested driving audiences to a form on its website vs Lead Gen Forms and fo

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