AUDI ‘ B i r th ’ Background - 2015 was a big year for Audi’s premium sport models with the launch of the latest RS3 Sportback and the R8 that followed. - With these fantastic new models and a standout creative, there was a great opportunity to drive Audi brand desirability and match the impact of the story with the environment. Idea - The cinema medium efficiently reaches a 25-44 male audience, delivering an immersive advertising environmen

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