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Uncovering Audience And Media Trends Associated With Video Ad Completion

Uncovering Audience And Media Trends Associated With Video Ad Completion

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Pages 2 Pages

Goal: Understand a Video-Engaged Audience A large American auto manufacturer optimized its video advertising to drive a high volume of video ad completions at a low effective cost per completion. To validate this optimization strategy, the brand wanted to know if the audience who watched its video ads to completion was an audience of value. Specifically, the goal was to prove that this audience had the traits of prospective customers. Soluti

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