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Improve Conversion Rates And Cost Efficiency With Video Advertising

Improve Conversion Rates And Cost Efficiency With Video Advertising

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Deliver Compelling Ads to Boost Conversion Rates A top insurance provider—searching for ways to improve its display ad performance—wanted to test the impact that adding video to its ad campaign would have on its target audience. In particular, could this cross-channel effort deliver a more compelling conversion rate than display ads alone? And if so, what would be the corresponding effect on cost-efficiency? Although the branding benefit of

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