Case Study

UK High Street Fashion Retailer Styles Better Online Customer Journeys

UK High Street Fashion Retailer Styles Better Online Customer Journeys

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COMPANY This century old fashion retailer has grown from a single shop retailing menswear to a multinational group with 8 online and hundreds of physical stores, and an annual turnover of $4B. It owns and sells several high street brands. It is also one of the largest employers in the UK with 45000 people working for it. CHALLENGE The multibrand retailer, in sync with the digital times, has established a substantial web presence. In fact,

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