DESIGN • TRANSFORM • RUN UK based retailer boosts online sales by 20% through improved customer experience and shopper analytics GENERATING CoNs UmER Goods ImPACT Case Study Client A UK based retailer Industry CPG and retail Business need addressed • End-to-end mobile solutions for in-store, online, and mobile shopping • State-of-the-art mobile applications to augment the shopping experience of consumers Genpact solution • Articulating the mobile strategy and roadmap • Implementing cross-platform approach for rapid and efficient app development • T esting for bugs and integration with third- party apps • Training and educating internal teams on mobile technologies and approaches Business impact • Increased revenues with 20% online sales through smartphones and 10% of sales f

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