RAEN Optics’ 20/20 focus on their digital shopper experience RAEN Optics, a handmade eyewear brand from California, teams up with BlueConic, a customer data platform, to deliver a more engaging website to each individual visitor, create a sense of urgency to encourage purchase, and to increase conversion rates. As the retail industry’s focus shifts to increasing online sales, RAEN’s marketing team has been tasked with the high priority of improving online customer experience across their digital channels. But they began to realize that they were lacking the tools needed to implement new strategies. Enter BlueConic. RAEN chose BlueConic’s customer data platform to enable new strategies, from tailoring the website to be personalized for each and every unique visitor’s product interes

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