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UGG Australia® Celebrates Life’s Moments with Mobile

UGG Australia® Celebrates Life’s Moments with Mobile

Millennial Media
Pages 1 Pages

Opportunity In anticipation for peak 2014 holiday shopping season, UGG Australia® was looking to stand out from the competition by launching its ?rst global brand marketing campaign, “THIS IS UGG”. The brand needed impactful media channels that would connect with the campaign theme: life’s biggest moments are actually the smallest moments – a place where the brand lives in consumers’ everyday lives. Strategy To achieve their goal, UGG A

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