Opportunity For the launch of the new ScandalEyes Rockin’ Curves Mascara, Rimmel London was looking to create the ultimate social experience for its target audience, women 16-34. Knowing this audience is inherently social, the campaign was focused on creating engaging and memorable consumer interactions around the new mascara, with a level of interactivity only achievable through mobile. Strategy Rimmel London and media agency, OMD, cam

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