Case Study
PBS KIDS Makes Mobile Fun
50% Creating a sense of urgency with the real-time clock increased engagement rates by nearly 50% as the premiere date approached. Wi-Fi Tablet CTR performed on par with platform benchmarks, demonstrating strong performance against “Stay-at-Home Moms” segment by leveraging at home Wi-Fi. 30%+ Mobile game interactions highest among Moms within Media & Video app category, garnering CTR that outperformed all other categories by 30%+. Oppor