Philips gets up close and personal with mobile brand awareness campaign for Shaver series 9000
Philips gets up close and personal with mobile brand awareness campaign for Shaver series 9000
1 PagesPhilips gets up close and personal with mobile brand awareness campaign for Shaver series 9000 / Client Stories Opportunity Recognising an increasingly mobile target audience, Philips Italy engaged Havas Media and Millennial Media to create a mobile campaign for its Shaver series 9000 that would generate brand awareness whilst also driving users to the product page. Strategy PINPOINTED TARGETING Targeting primarily male consumers aged 25
