Twilio Blows Out the Longtail Opportunity and Drives An 86% Increase in Traf fic to Glossary Pages
Twilio Blows Out the Longtail Opportunity and Drives An 86% Increase in Traf fic to Glossary Pages
1 PagesTHE OPPORTUNITY Twilio is a cloud communications platform as a service (PaaS) company. Twilio allows software develop- ers to programmatically make and receive phone calls and send and receive text messages using its web service APIs. Twilio's services are accessed over HTTP and are billed based on usage. In 2017, Ruiz decided to work on the longtail and page speed as 2 SEO initiatives. THE SOLUTION Ruiz used Data Cube gap analysis vs. competitors to identify the topics to go after and distributed them to his extensive content producers using the Tasks feature in BrightEdge. His goal is to drive the page publishing cadence up from 5 or 10 per month to 40 or 50, so he needs to identify topics on an ongoing basis. In addition, initiated technical projects to enhance page load speed, whi
