Container Store Increases Organic Traf fic Revenue 96% in 7 Months
Container Store Increases Organic Traf fic Revenue 96% in 7 Months
1 PagesTHE PROBLEM The Container Store did not have a methodical approach to content marketing and capturing organic traf c. Prior to hiring a dedicated SEO manager, the website development and marketing groups didn’t focus on organic search and they needed to leverage technology to capitalize on the organic traf c opportunity. THE SOLUTION SEO Manager Cade Burk used the BrightEdge platform to create page groups, populate with logical keywords, on-page recommendations, and identi ed the best pages to map the keyword topics. In addition, he took an active role in content generation and HTML tagging and used the BrightEdge backlink technology to map backlinks and target new sources of links. THE RESULTS In just 7 months, the results were dramatic: 30% increase in keywords in 1st rank posit
