Refining Sales Execution to Accelerate Growth Topping your own performance can be a challenge for any lottery, especially one that’s been setting sales and transfer records year after year. Where do you look to improve on previous records? As the second largest lottery in the U.S. in per capita sales and seventh in the world, the Georgia Lottery Corporation is continually looking for ways to improve, and the sales force is as involved as the marketing and operations teams in challenging itself to fine-tune. At the start of 2016, GLC’s Senior Vice President of Sales, Frank Taylor, reached out to IGT to share the plans that he and Statewide Sales Director, Derrick Shelton, developed to explore new strategic retail priorities in support of the Lottery’s growth plans. This co

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