Effective sales coaching is essential for improving B2B sales team performance. It helps convert average sales reps into top performers by providing real-time guidance and feedback. However, many organizations struggle to dedicate adequate time and resources to coaching. Key solutions include fostering a coaching culture, equipping managers with the right tools, and leveraging technology for data-driven insights. Technology like AI and analytics can improve coaching efficiency by identifying areas of weakness, tracking progress, and enabling virtual coaching for dispersed teams​.

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