Achieving Success with a Corporate Sales Representative Program
Achieving Success with a Corporate Sales Representative Program
2 PagesA New CSR Program Helps the New Jersey Lottery Succeed Executive Summary. In April 2017, a Corporate Sales Representative (CSR) program was established to support corporate chain stores that sell lottery in New Jersey. The need for the program was identified through account visits, as well as feedback from sales representatives and customers. The sales team trained existing representatives, without adding headcount, and reps were trained specifically to interact and support their accounts with a clear understanding of the corporate organizational structure. With the CSRs providing support and training, the stores followed best practices for lottery retail merchandising, instant ticket portfolio optimization, and inventory management. After one year, the program increased bot
