Supersizing Scratch-off sales and profits using the Six Pillars of Success A big innovative, new product category supported by the Six Pillars of Success led to record-breaking Texas Lottery sales. Situation. The Texas Lottery continuously searches for Instant product innovations that will attract new players and, at the same time, excite core players. Existing innovations in the Texas market, such as spotlight games, families, and Game Book, have successfully accomplished this as evidenced by the increase of more than $600 million annually in the past six years. Launched in October 2014, the introduction of the Game Book concept resulted in extraordinary success as the highest selling Instant product initiative since the first spotlight game in 2009. Its success was due t

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