How can lotteries make it easier to give Draw Game tickets as gifts?
How can lotteries make it easier to give Draw Game tickets as gifts?
2 PagesThe New Jersey Lottery Offers Draw Games for Holiday Gift-Giving with the Holiday Sampler Executive Summary. Lottery tickets are a popular gift to give to adults during the holiday season, but the majority of givers buy scratch tickets. The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution. Nearly 90 percent of the New Jersey Lottery’s Game Changers consumer research panel have given lottery products as gifts during the holiday season, and while 99 percent have given Instant Games, only 20 percent have given Draw Game tickets. To overcome the barriers posed by draw timing and price, the New Jersey Lottery and IGT created the Holiday Sampler gift product for the 2016 hol
