Replacing member events with a TV-style interview show during Covid-19 has helped the Chamber stay visible and relevant to members and decision-makers, while dramatically increasing reach. Page 1 of 2 The Challenge: The Solution: • SthlmSessions – a weekly, 30-minute interview show on LinkedIn Live • Regular broadcast slot of 12.30pm on Fridays creating appointment to view via the Chamber’s LinkedIn Page • Chamber CEO Andreas Hatzigeorgiou interviews top business leaders with additional questions from the LinkedIn Live audience • Mix of Sponsored and organic content to promote live episodes and on-demand recordings Results: Why LinkedIn? • Ability to target both political influencers and business professionals • LinkedIn Page provides a focal point for the Chamber’s members

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