Tulsa Direct Mail, Inc. offers a turnkey direct marketing solution including design, printing, list acquisition, targeting, and mailing. One of the company’s unique value propositions is the ability to track the path of severe storms and then offer its customers in the contractor and repair services industries precise targeting of residences and businesses most likely to be in need of their services due to storm damage. Challenge In the past, Tim Kuehnert, President of Tulsa Direct Mail, used desktop mapping (GIS) software and specialized data to track the path of severe storms for his clients and develop direct marketing campaigns on their behalf. However, as business expanded and his customer list grew, Kuehnert required a more robust and elegant Web-based solution that would

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