! Starwood Hotels & Resorts Worldwide, Inc is one of the world’s largest hotel and leisure companies. Its brand names include the St. Regis, the Luxury Collection, Westin, W, Le Meridien, Sheraton, Four Points, Aloft, and Element. Starwood Hotels’ portfolio included owned, leased, managed, and franchised hotels totaling more than 992 hotels and over 285,000 rooms in almost 100 countries. Challenge One of the challenges facing the real estate department was how to determine the trade area situation when planning to open new hotels. Overlapping hotel trade areas would result in Starwood Hotels competing against each other and would violate agreements with franchisees or third-party owners regarding protected trade areas. Like many companies, the company created restricted trade ar

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