Direct Mail : Regression and Forecasting
Direct Mail : Regression and Forecasting
10 PagesCase 9 - Direct Mail: Regression and Forecasting Marlene Smith, University of Colorado Denver Business School 2 Direct Mail: Regression and Forecasting Background An antique dealer recently opened a shop. The store is open to the public on Tuesdays through Sundays from 10am to 6pm. Direct mail (unsolicited flyers and informational brochures delivered via U.S. post) is the primary advertising outlet. Direct maili
