Tintri, Inc. is an American information technology company based in California. Providing products designed for virtual machines and cloud computing using flash memory, Tintri markets these products as as VM-aware storage. They required a scalable and high- performing marketing campaign to generate new opportunities. Business Challenge Tintri, Inc., a long-time customer of MRP was familiar with MRP’s direct mail program, but wanted something a little more creative. After conducting a marketing analysis, MRP suggested combining an engaging direct mail campaign with a content downloads program, one of MRP’s newer lead generating services, to optimize their marketing efforts and drive profiled leads. To properly advertise VM-aware, Tintri approached MRP, to design, manage, and execute

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