Trust is the best medicine: Sanicare relies on a personalized customer approach in the online shop and newsletter The online shops SANICARE, Aliva and Medicaria belong to BS-Apotheken OHG and offer a comprehensive range of pharma- ceutical advice and support for their customers all over Germany. With 1.6 million customers, Sanicare alone is one of Germany’s larg- est online pharmacies. In order to provide targeted individual advice in their online pharmacies and to make the associated newsletter a reality, BS-Apotheken OHG made the decision to implement the prudsys Realtime Decisioning Engine (prudsys RDE for short). At a glance Objective y Targeted individual advice in the online shop and newsletter y Increased customer satisfaction and sales from recommendations y Inclusi

Join for free to read