Kargo, a leading programmatic supply-side platform, partnered with HUMAN to maintain fraud-free ad inventory while expanding its premium marketplace across web and CTV channels. Using HUMAN’s Ad Fraud Defense, Kargo effectively blocked sophisticated invalid traffic (IVT) even as traffic volume rose by 62.7%. Over the past year, it safely added 43 new publishers and streaming partners while preserving a trusted, high-quality advertising ecosystem. HUMAN’s solution enabled Kargo to focus on innovation and creative ad experiences, ensuring transparency, higher yields, and continued growth in one of the industry’s cleanest and most reputable marketplaces.

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