An academic medical center partnered with IQVIA Digital Enablement to boost oncology referrals. Using AIM XR, which tracks physicians’ online research activity, IQVIA triggered personalized emails encouraging referrals. Over nine months, the campaign generated 159 net new patient referrals and 123 new referring physicians across radiation oncology and oncology specialties. Providers exposed to emails showed a 51.5% referral increase, with 29% referring only after email engagement. The success led the client to extend the program, proving real-time behavioral targeting drives measurable patient access.

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