Since 2015, Minnetonka has partnered with Listrak for email, SMS, and identity resolution marketing through GXP, leveraging the platform’s unified approach and strategic support. In 2023, a two-step gated modal boosted SMS list growth by 215% YoY, driving a 210% YoY increase in triggered revenue. SMS outperformed email on Cyber Monday, contributing to a record-breaking holiday season. With continuous innovation and personalized automation, Listrak remains Minnetonka’s top source of eCommerce revenue, proving its long-term value in acquisition, engagement, and conversion optimization.

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