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Large Academic Medical Center Drives Physician Referrals with Triggered Emails

Large Academic Medical Center Drives Physician Referrals with Triggered Emails

IQVIA
Pages 2 Pages

A U.S. academic medical center sought to increase referrals in cardiology, orthopedics, and diabetes. IQVIA deployed Audience Identity Manager® XR (AIM XR) to segment providers and send triggered emails tied to physicians’ online behavior. Over six months, 24,000 doctors were targeted, yielding 797 net new referring physicians and 1,207 new patient referrals, with 400+ surgical interventions. By linking digital activity to claims data, IQVIA demonstrated measurable physician “lift,” proving the effectiveness of data-driven, omnichannel outreach.

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