Centralizing their own, “first party” data was the first challenge. The second challenge was bringing in third party data from Data Management Platforms (DMPs). Only when these data sources were combined, would Shiseido be able to deliver truly personalized, one-to-one customer experiences. As the team began to deploy Treasure Data, they realized additional benefits of the Treasure Data CDP: a minimal need for engineering time and complete ownership of the entire data platform by the marketing team. 20% in-store revenue increase and 38% growth in net income YOY The goal was to understand each customer’s evolving preferences to make Shiseido’s loyalty app experience highly personalized. By accurately assessing each customer’s preference and correlating this analysis with customer.

Join for free to read