A global energy and automation solutions provider aimed to increase online booking tool adoption in Singapore, where usage was near zero. BCD Travel targeted travel bookers and frequent travelers, offering training sessions, forums, and internal communications to promote the tool. As a result, adoption rose to 60% within four months, with a 50% average for the year. This led to US$350,000 in savings, including US$98,000 in transaction fees and US$253,000 in airfare savings, as online bookings for regional and long-haul flights were significantly cheaper than offline bookings.

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