Travel Marketing Case Study – IWCO Direct The Challenge A major hotel chain wanted to increase business with its loyalty program members. Using a four-tier structure, it aimed to provide targeted offers to satisfy the different needs of business and leisure travelers. Applying Our Capabilities IWCO Direct implemented a digital platform for Welcome Kits and statements to enhance relevance and targeted messaging for the new four-tier structure and to highlight the hotel chain’s affinity partners. The kits and statements were designed to enable variable images and text for ads, images, and offers for each segment of the loyalty program. The Results The Welcome Kits and statements now have targeted, variable messaging that provides more relevant offers and is increasing repeat business a

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