Telecom Marketing Case Studies – IWCO Direct The Challenge When one of the largest regional telecom providers in the U.S. experienced sagging direct mail response rates, they turned to IWCO Direct with a challenge to develop new creative formats which would compete in a head-to-head test against their incumbent direct mail provider. Challenge accepted! Applying Our Capabilities Our strategy team knew a fresh approach was required to achieve the desired response. Their robust plan included hyper-segmentation and targeted 1to1 messaging for a wide variety of audience segments. Then our creative team, guided by our direct mail best practices, edited copy to resonate with specific segments of the target audience and added multiple proven formats to their control rotation. When it came ti

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