The "Travel Tuesday is Real—and Growing" report by McKinsey explores the rise of Travel Tuesday as a significant shopping day for travel deals, occurring the Tuesday after Thanksgiving. Although Cyber Monday still garners higher attention, Travel Tuesday has seen growing consumer interest, especially in North America. In 2023, Travel Tuesday led to booking spikes in hotels, cruises, and airlines, particularly for resort destinations. For travel companies, it offers a strategic opportunity to create and market attractive packages, potentially expanding into international markets over time.

Join for free to read