Loyalty Marketing Case Study – IWCO Direct The Situation When Delta Air Lines announced its intent to acquire Northwest Airlines, one of the company’s challenges was merging its own SkyMiles customer loyalty program with Northwest’s WorldPerks program. A main objective was avoiding common mistakes made by other merging airlines that alienated customers. And a critical factor for a successful merger was re-credentialing the 11.8 million WorldPerks members. Applying Our Capabilities IWCO Direct created a fully-automated production platform for credentials mailings that ensured quality, accuracy, and compliance with postal regulations. The format also drove postal optimization for the launch of the combined customer loyalty program while managing the two airlines’ programs side-by- side

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