Travel, Leisure and Tourism Hugh Inwood, Director at The Research Box was approached by the British Holiday & Home Parks Association (BH&HPA) to develop an automated means of collecting customer satisfaction data. BH&HPA is an organisation representing the interests of the British holiday parks industry. Membership is made up of the owners and managers of park home estates, touring and tenting parks, caravan holiday home parks, chalet parks and self-catering accommodation. The Association wanted to develop a single visitor satisfaction survey that could be used by all its holiday park members to research their customers. The aim of the survey was to provide Parks with organised customer feedback, enabling them to benchmark their performance against other Parks and to improve their own lev

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