Unknown Tourism Client: Expedia Market: UK Campaign URL: https://www.expedia.co.uk/vc/unknowntourism/ We created a series of fictional travel posters commemorating some of the animals we’ve lost and are in danger of forgetting. Inspired by the air travel advertisements of the mid-20th century, the posters show the animals once endemic to particular countries, such as the Dodo to Mauritius, the Golden Toad to Costa Rica and the Giant Galliwasp to Jamaica. Objectives Expedia approached Verve Search asking us to create a campaign that would: 1. Achieve top-tier, authoritative, editorially valid links that increase site authority. 2. Deliver LinkScore results of over 1500 points. 3. Support and increase brand recognition efforts through coverage, social and print. Strategy We’re all used to l

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