CJM Research – Market Research Consultancy CJM Research is a full-service market research consultancy, based in Glasgow, Scotland. Formed in 2007 by Callum MacKinnon, CJM Research has undertaken market research for a range of projects and organisations, from local authorities, leisure trusts, charities, colleges, universities and a number of national and international companies. The Challenge Working with Edinburgh Leisure to undertake their annual satisfaction survey, CJM Research was looking for a way to simplify and automate the reporting for multiple leisure centres and business areas. The Solution CJM has set up questionnaires, which are completed online, in person and by interviewers for the leisure centres’ customer satisfaction surveys, staff surveys, and mystery visits. They use S

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