Case Study

Florida International University (FIU) Customer Story

Florida International University (FIU) Customer Story

Pages 4 Pages

Customer Story Not Y our T ypical UniversityMeet FIU Florida International University (FIU) was founded in Miami in 1 965. From its origins in a single building on a former airfield, FIU has developed into a primary research university serving 55,000 students. They use Meltwater in the classroom to teach with. Making the Theoretical Practical T oday? s universities can be serious places, with students often keeping one eye on their future employment prospects. When one of Elizabeth Marsh? s graduate students in Global Strategic Communications expressed great interest in media monitoring services and dropped the name Meltwater, Marsh decided to do some research. She wanted her classroom to be interactive and practical. She realized her students needed to be exposed to the media to

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