Strategic Brand Introduction Assessment
Strategic Brand Introduction Assessment
2 PagesStrategic Brand Introduction Assessment BACKGROUND Grand & Toy got its start in 1882, when James Grand started a printing business from his Toronto home. He and his partner, brother-in-law Samuel Toy, opened the first Grand & Toy retail stationary store in Toronto in 1926. Since 1960, when it opened its first mall location, buying back-to-school supplies at the local shopping mall was a common rite of passage for generations of Canadian scho
