To increase brand awareness for the newly launched, extended hybrid car range of Toyota, Zenith Optimedia ran two targeted video campaigns within the premium network of TF1 Publicité. The first campaign addressed users with high income planning to buy a car . The second one targeted high income LOHAS*. The two targeted campaigns, compared to a non-targeted flight, were an overall success: +39% more awareness among car buyers and +48%

Join for free to read