nugg.ad increases eprimo’s brand awareness and consumers’ readiness to change providers
nugg.ad increases eprimo’s brand awareness and consumers’ readiness to change providers
1 PagesEnergy discounter eprimo is synonymous with low-price electricity. This award-winning company recently engaged the ad- vertising agency add2 to carry out a targeting campaign across the Axel Springer Media Impact portfolio sites. nugg.ad provided targeting services. THE CAMPAIGN The campaign had a dual goal of increasing the company’s brand awareness as well as consum- ers’ readiness to change provid- ers. Using targeting solutions, th
