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Warner Bros runs online video campaign with SevenOne Media and nugg.ad Smart Data

Warner Bros runs online video campaign with SevenOne Media and nugg.ad Smart Data

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With a premium video campaign at SevenOne Media and nugg.ad’s custo- mised Brand Audience Targeting, Warner Bros reaches PlayStation 4 owners with a 40% increase in efficiency. GOAL Warner Bros’ aim of the online video campaign directed at the game title Batman Arkham Knight was to reach exactly those users, who have a particularly high affinity towards the console PlayStation 4 and own a PS4 console, respectively. METHODOLOGY W

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