Case Study
Customised consumer targeting with Ekstra Bladet, Super Brugsen & nugg.ad
The cooperation of Ekstra Bladet, Super Brugsen and nugg.ad enables highly effective consumer targeting with impressive results: +78% higher ad recognition and about +50% more awareness and instore shoppers. THE COOPERATION Super Brugsen, one of the largest supermarket chains in Denmark and the leading Danish publisher Ekstra Bladet have created a unique data- driven advertising approach: Ekstra Bladet has about 1.7 Mio. weekly online