CASE STUDY e-TF1 France’s Most Popular TV Station e-TF1 is responsible for the website of France’s most popular television channel, TF1, which attracts nearly three out of every four French viewers daily. The website, www.tf1.fr, features news, sports (in combination with Eurosport, Europe’s most popular sports channel), interactive games based on such popular programs as The Weakest Link, video, content for mobile devices (WAP, SMS, imode, e

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