Product in Practice - Towry Case Study The strategy aimed to drive recruitment, retention, employee development and engagement by providing an attractive, competitive reward proposition. It also aimed to drive a unique total reward culture by treating pay and benefits, long-term incentives, learning and development, the work environment and employee wellbeing as integral elements of reward. For example, all pay reviews included face-to-face discussion to ensure staff understand the total value of their reward and how the pay decision was reached. Total Reward Statements were used to assist in this process. Launch & Implementation Within each element of the total reward strategy, Towry pushed its overall business strategy. For example,under compensation, a good performer will earn a bonus 1

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