Objectives A primary objective was to instil the concept of “Total Reward” and to increase employees’ perception of the value of the University’s Total Reward offering, helping to reinforce the positive perception of the University as a good organisation to work for and one that values its staff. In addition to this, the University wanted to position the new Total Reward scheme as structured and fully accessible. The University also wanted to increase the significant tax and/or National Insurance (NI) savings, for both for the University and employees that are available through salary exchange schemes. Once the University had developed its strategic position, the objective was then to raise awareness of the new benefits package amongst University employees and provide clarity around the op

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