Google Display Network: 225% CVR Increase and 80% CPA Decrease with Conversion Optimizer
Google Display Network: 225% CVR Increase and 80% CPA Decrease with Conversion Optimizer
4 PagesGoogle Display Network 225% CVR Increase and 80% CPA Decrease with Conversion Optimizer2 Optimizing GDN Performance with Conversion Optimizer CLIENT Retailer focusing on user registrations. GOAL Increase conversion rate while simultaneously improving CPA on the Google Display Network. EXECUTION In early December of 2015, a slew of issues caused our client’s conversion rate (note: registration on the site represents a conversion) on the GDN to
