Top 5 Reports Your Sales Team Wants From Marketing A Best Practices White Paper for Enhancing Salesforce Reporting With Full Circle Response Management 2 Full Circle Insights | FullCircleInsights.com | 650.641.2766 | 877.834.4001 Copyright © 2017, Full Circle Insights, Inc., All Rights Reserved. arketing and sales are part of the same demand generation team in most companies, but sometimes it doesn’t feel like it. Keeping marketing and sales in alignment is a tough task because too often marketing’s data is siloed in a marketing automation system and sales’ data is siloed in a CRM system like Salesforce. Consequently, the sales team may have no idea what marketing is doing beyond the leads that get tossed over the fence to them and that they may or may not want to

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