T op 5 Reports Your CEO Wants from Marketing Show your CEO how marketing impacts pipeline and revenue. Better data. Better marketing.2 Full Circle Insights | fullcircleinsights.com | 650.641.2766 | 877.834.4001 he CEO is primarily interested in one thing from marketing: how much has marketing contributed to revenue this month, quarter, or year? Since the CEO is responsible for making sure that the company is meeting and exceeding the expectations of shareholders, he or she wants to understand: • Exactly how the marketing department is contributing to sales • How marketing and sales are working together • How the two departments plan to streamline their efforts • How they plan to generate more revenue and overachieve on company goals The best way for any mar

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